🚀 MrBeast YouTube Formula: Hooks, Retention & Algorithm Secrets

Once MrBeast locks in his idea, title, and thumbnail, he focuses on the most important part of the video:

👉 The first 30 seconds.

🎯 Hooks: First 5 Seconds Decide Everything

Most creators lose 30–35% of viewers in the first 30 seconds.

MrBeast’s goal:

With autoplay now active on YouTube, hooks affect CTR and retention at the same time.

Your first 5 seconds must:

🔁 Match Expectations — Then Exceed Them

If your title says:

> “This Company Is a Scam”

Your first words should be:

> “This company is a scam — and here’s why.”

Don’t delay.

Don’t ramble.

No fluff.

📊 Retention: The 70% Rule

MrBeast believes:

> If your video isn’t hitting 70% retention, something is wrong.

How he achieves it:

🎬 Side Stories Keep Long Videos Alive

For longer videos:

Each twist resets attention.

🤖 The YouTube Algorithm (MrBeast’s View)

MrBeast keeps it simple:

> Replace the word algorithm with audience.

YouTube promotes videos when:

That’s it.

High retention sends a strong signal that:

> “People love this video.”

🧠 Growth Multiplies With Creator Friends

MrBeast credits much of his success to:

Learning from others accelerates growth exponentially.

🧪 Advice for Small YouTubers

Instead of uploading constantly:

MrBeast recommends:

There is no perfect video—only better ones.

🏁 Final Thoughts (Part 2)

To grow like MrBeast:

That’s the real formula behind viral success.