🔥 MrBeast YouTube Strategy: Video Ideas, Titles & Thumbnails

MrBeast is famously transparent about YouTube growth. In interviews, he openly explains everything he knows about getting views, and thousands of creators have built successful channels simply by following his advice.

To save you countless hours, this guide compiles MrBeast’s top lessons—starting with video ideation, titles, and thumbnails.

💡 Video Ideation: Where Great Ideas Come From

MrBeast works best off inspiration.

One method he uses is choosing a random word and forcing ideas from it:

From a single word like space, ideas can instantly branch into:

However, MrBeast warns not to rely on this forever.

🧠 Expand Your Information Diet

The biggest danger for creators is recycling the same ideas.

MrBeast constantly expands his knowledge so his ideas don’t run dry:

If you’re a solo creator, the lesson is simple:

> Don’t scroll content mindlessly — consume content with the intention to learn.

✅ How MrBeast Evaluates Video Ideas

According to MrBeast, any idea can go viral if it is:

Example:

The second idea feels more intense, visual, and exciting.

🧲 Titles: Why MrBeast Obsesses Over Them

MrBeast spends hundreds of hours on packaging before filming.

A great title must:

Bad example:

Good example:

🖼️ Thumbnails: Visual Storytelling

MrBeast compares thumbnails to cooking:

> “There’s no single rule — it depends on the video.”

Key thumbnail rules he follows:

He even sketches thumbnails before filming so he doesn’t waste time on videos that can’t be packaged well.

🎯 Final Thoughts (Part 1)

Before filming, MrBeast always knows:

1. The video idea

2. The title

3. The thumbnail

4. The first 5 seconds

If any of those fail, the video gets scrapped.

This discipline is what separates viral creators from average ones.